
Part of a six-building expansion plan announced in 2016, with original plans calling for an ambitious completion in 2019, the newest building was officially announced as the LeBron James Innovation Center in September. His overall signature business, including shoes, apparel and accessories, is estimated to generate around $600 million annually, according to sources - a basketball industry-best for an active athlete. “The inside of it and the outside of it, the architecture of it, the story behind it, everything that goes on inside this building is unbelievable.”Īfter signing a seven-year, $90 million deal at 18 years old the day before the 2003 NBA draft lottery, James extended his contract again in 2010, and inked a “lifetime deal” with Nike in 2015. “I’m definitely honored to be one of the Nike athletes to have a building represent their name,” said James. James becomes the first basketball player since Jordan to receive the namesake distinction. The LeBron Center will be home to Nike’s innovation and research teams, which shape the company’s approach to technology, sport and design. The “MJ” building now houses the Jordan Brand team, while the “Pre” is a welcoming showcase hall for visitors and athlete pitch meetings. That’s a far leap from the 70 acres and eight buildings at the start in 1990, which were named after, among others, Michael Jordan, Bo Jackson and Steve Prefontaine. Spanning more than 85,000 square feet across four floors, the newest building at Nike World Headquarters brings the company’s ecosystem of office space, design studios, research centers and fitness facilities to nearly 80 structures. Group shot of LeBron James and his friends, from left to right: Willie McGee, Frankie Walker, James, Brandon Weems, Sian Cotton and Romeo Travis. Mary High School, James’ Fighting Irish teammates, Romeo Travis, Sian Cotton, Willie McGee and Brandon Weems, along with childhood friend Frankie Walker, all made the trip west. The four-time MVP had been looking forward to the trip once the season’s calendar was revealed, and he was joined by his mother Gloria, wife Savannah and their three children, along with a group of friends and family from Akron, Ohio.Įighteen years after they graduated from St.

“It’s definitely one for the ages,” James proudly said in an email interview. 5, a car service took him 25 minutes west to One Bowerman Drive for a tour of the newest building on Nike’s nearly 400-acre campus: the LeBron James Innovation Center. That is the most important thing, and that’s always been my mindset.When the Los Angeles Lakers trekked north to Portland, Oregon, last weekend, LeBron James was able to take in more than the Saturday night showdown with the Trail Blazers, where he watched his Laker teammates from the sideline as he continues to battle an ongoing abdominal injury. “So I don’t go into that game with any expectation besides us trying to come out victorious and get back to. It’s just not a part of my game or a part of basketball at all,” James said. I’ve never, ever tried to seek a face contact like that. James added how what happened isn’t what he stands for and discussed what he’s thinking about heading into the contest. You can go through literally numerous of plays in the NBA where guys are chopping down on guys’ arms or on hands trying to get them off of them, and if you really look at the play closely, he kind of got off-balanced when I chopped down and that’s how his head went into my hand.” But the point of my hand hitting his face was not. “The actual chop down was on purpose, to get his arm off of me, that part was on purpose. I’ll go on the record again and say it was (an accident). “I saw his comments, and he felt it was intentional or it wasn’t an accident. “I don’t go into a game and make it an individual thing,” James said.

Stewart recently addressed the media about the incident for the first time and said he felt James didn’t do it on accident, which James and the Lakers claimed was the case.Īfter the Lakers lost to the Kings, James discussed the incident again as the Pistons come into Staples Center. Now that both James and Stewart have served their respective suspensions stemming from the incident - James served one game while Stewart did two - both are reflecting on what had happened. With the Los Angeles Lakers preparing to host the Detroit Pistons on Sunday, the storyline entering the contest is circling back to the altercation between LeBron James and Isaiah Stewart.
